5 rebranding tips from a successful small business
When your business grows and changes, your brand should evolve with it. But figuring out when or what to rebrand can be tricky. For small business owner Stanley Chase III of Louisville Vegan Jerky Co. (LVJCo), rebranding was a natural evolution as the business grew, the competition changed and the market expanded. What initially began as an accidental burnt meal has expanded into a thriving business, boasting 12 unique flavors sold nationwide. Owing much of its success to trendy and experimental package design, we’ll dive into the evolution of a brand and show how reinventing the look of your brand…
